In the ever-changing world of marketing, there is always something new and exciting around every corner. So what’s on the rise for 2019?
Artificial intelligence will take over in terms of customer service. AI can analyze consumer behavior and search patterns, helping businesses understand how customers find their products and services. Entailing the services of automated chat bots will also help to optimize your business’s customer service. Many people enjoy being able to ask questions and solve problems with a simple exchange online, rather than taking the time out of their day to make a phone call and risking a busy line signal or voice recording. Plus, chatbots don’t sleep, so they are available 24/7.
Personalizing your marketing will be sure to advance your customer relationships. Netflix and Amazon are already on the personalization train, suggesting things you might also enjoy based on your previous activity on the site. Creating custom content is super simple with the availability of purchase history, consumer behavior, and links clicked.
Consumers are much more confident in their online purchases after watching a product video. Millennials are the first to search YouTube for product reviews on things like makeup, technology, and more. It is definitely a deciding factor for someone who is having trouble making a decision. If they can actually see the product being used by a real human being, they will be able to see that person as themselves and make the decision on whether or not to purchase.
Visual search entails uploading an image to search for more specific results. Pinterest has already utilized this feature, allowing users to take a photo of an item and find out where to buy it or search for similar products. By simply taking a photo of a product, customers could find out more about it and about your business!
Customer service is becoming more and more important in 2019. Customers love to feel respected and valued when it comes to interacting with businesses. Stay ahead of the curve by utilizing these strategies to keep your business up-to-date on the current marketing trends!
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