Neumorphism in Digital Advertising | Greenville NC Marketing

Neumorphism | Greenville NC Marketing | Red Shark Digital

What is it?

In case you missed the influx of Neumorphism inspiration images, it is a new user experience style. It functions by using one screen color with subtle shadows and highlights to indicate aspects of the system. This makes the elements appear to be behind and are protruding through the screen, with a few variations showing elements sinking into the background. This is a soft interface. It is a combination of creating realistic elements in the digital realm and adding a flat subtlety to them. Neumorphism cannot be used with a solid white background because it requires subtle highlighting and shadows to be seen. It is an interesting style, but it presents a few problems for use in Greenville NC marketing.

Accessibility Issues

At first sight, it’s very visually appealing. Once you start looking at the details and considering how it will function, it becomes less appealing. While it became a big trend on inspiration sites and practice projects, the style is not generally used in real-life projects at a digital advertising agency. This is mainly because it creates a lot of issues for accessibility with the extremely low contrast used in the design. Adding contrast is not an easy fix though, due to the design relying on the low contrast to create the subtle curves. This presents the biggest challenge when it comes to buttons and CTA’s (calls to action), which is essential for Greenville NC marketing. It is hard to distinguish buttons from other design elements when using this style. There is also not a strong call to action with the subtle, soft design. This can be remedied by mixing styles, and swapping the CTA and button styles to something more bold.

Coding Issues

The next issue with the style is the increased difficulty in coding it. It is not overly difficult, but the extra added steps are not worth the decreased accessibility and quality of user experience it produces. Greenville NC marketing relies on work efficiency and quality user experience, making this style not ideal.

Like anything, Neumorphism is just another design problem. There’s no reason to fully write it off because of its issues with user experience. The more designers that try to incorporate Neumorphism, the more apparent it will be if it’s a design issue that can be solved for use at a digital advertising agency or just an unfortunate trend.

Red Shark Digital is a superior full-service digital marketing agency that specializes in Web Design, SEO, Branding, and Digital Advertising. With offices across North Carolina including Raleigh, Greenville, and Wilmington, our team of digital marketing specialists are able to create catered solutions for your business needs. Our clients have allowed us to push the boundaries of web and creative design, while building innovative results for their company and their brand. These clients have encompassed multiple industries including higher education, healthcare, and major commercial franchises. Our wide range of clientele has allowed us to craft specialized strategies for businesses of all sizes while conveying our knowledge across a variety of platforms. We always strive to connect brands to customers, learn what we can do for your business today.

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