As we progress into the digital age, it is essential for businesses to acknowledge this movement and pursue digital marketing efforts. 2020 will be a riveting year for technology and keeping up with these trends is fundamental for business success. Here are 5 digital marketing trends to prepare for in 2020.

Data-Driven Marketing

One of the most transformational progresses in digital marketing is the ability to utilize customer information for creative messaging and media planning. This strategy, known as data-driven marketing, monitors performance on a regular basis to gain insights on customers’ preferences, behaviors, and habits. Data provides a strategic game plan to improve conversion rates with a goal of better serving clients and consumers. Insights from these users who are visiting your page allow marketers to generate, analyze, and use high-quality data. It is crucial to utilize data-driven marketing techniques, such as those at Red Shark Digital, for resources and data unavailable to the public. Through programmatic tactics, we have the ability to target consumers, competitor's customers, and more to increase business performance and profits.

Creative Content

The content of any marketing endeavor is extremely important to its success. Showcasing your brand helps you stand out, insulates you against competition, and makes your mission more powerful. But in a rapidly changing business, it is crucial to keep up with the current trends and explore options to elevate your business. According to Facebook, about 56% of a brand’s sales lift from digital advertising can be attributed to the quality of the creative. As in traditional marketing, the message should still align with the business’ vision and exemplify the campaign’s main objective. It should also include an image with a strong focal point that can catch a viewer's eye and hold their attention. Experimenting with new formats that add movement, vertical video, and best practice design tips from Red Shark could take your digital marketing results to the next level in 2020.

Personalize

For the best digital marketing practices, marketers should aim for the best means of communication between themselves and their customers. In 2020, these tactics and trends will consist of personalized marketing strategies to achieve this concept.  A recent study conducted by Forrester found that 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience. To provide the level of personalized content consumers are looking for, businesses must collect and analyze a vast amount of customer information (See #2 above!). Using personalization to offer relevant, contextual content at every stage of the buyer’s journey will improve your consumer experience and improve digital marketing efforts.

Social Media

Social media marketing is a powerful way for small and large businesses to reach new clients, members, or consumers. The majority of people are already on social media, engaging with thousands of brands through a variety of platforms. If you are not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest, you are missing out on opportunities to enhance your digital marketing. It is a perfect channel to post your best and freshest content. Establishing a social media plan is essential for businesses to stay in the loop while communicating with customers. Your posts should be a daily occurrence and offer valuable information to your ideal customers. As social media continues to become more popular, it is crucial for businesses to utilize this strategy in their marketing plan in 2020.

Influencer Marketing

Influencer marketing is a type of word-of-mouth marketing that focuses on using well-known individuals to enhance your brand message to an unknown market. Influencers can be anyone from A-list celebrities to Mom bloggers, but typically have a large list of followers and exquisite social media content. These key leaders can help spread the word about your business through their social channels and can be seen as more authentic than corporate marketing.

In preparation for 2020, it is important to take notice of these trends emerging in digital marketing. With an ever-changing digital world, it is crucial for businesses to establish a plan for their marketing and advertising strategies. For digital marketing in Greenville, NC, Red Shark is available to help and advance your web presence in design, advertising, and more.