Artificial Intelligence and digital marketing are beginning to go hand in hand. The ability to collect data, analyze it, apply it, and then learn from it has transformed our digital landscape. The advance in AI has certainly brought about significant advances in digital marketing strategy and has been able to bring about valuable customer insights for companies.

Here are 3 ways AI has changed digital marketing:

1. Improved Personalization

The most important piece of a successful digital marketing strategy is excellent customer service. When the content is relevant to that specific user, they are more likely to convert and become recurring customers. AI can significantly help improve this targeted curation for users.

Furthermore, this personalization of the user journey can predict future behavior for new and existing users. AI’s ability to collect data and decide what is relevant for the user related to their location, history, and past behavior. This will help enable you to target relevant leads and eliminate users who are unlikely to convert. Overall improving your company’s ROI.

2. Reduced Data Errors

Humans are better than machines at doing many things, but humans are prone to making errors. This is true for data, especially large amounts of data. AI is able to process immense quantities of data without getting tired or making a single mistake. They won’t accidentally spell someone’s name wrong, because they are copying it right from the database.

AI is also able to reduce errors due to duplicated or out of date data. Software can parse and merge several databases, combining intelligence from different sources without resulting in duplicating data. AI is also effective when it comes to analyzing data, spotting patterns, and making accurate predictions. Machines process data and calculate results based on statistics and prediction analysis rather than intuition. I’ll bet my money on stats over intuition any day.

3. Real-Time Customer Support

Lastly, AI has become the ultimate customer support rep. A machine can’t get sick, won’t get tired and will work 24/7, 365 days of the year. It’s a machine!! (literally). With the introduction of AI chatbots, wait time on replies has drastically decreased. You can now chat with a bot online and they are able to answer basic questions, track and fulfill orders and help solve simple issues.

This AI technology has led to improved customer service, reduced costs on hiring, and has proven to be efficient.

Artificial Intelligence continues to grow and improve and it doesn’t seem to be slowing down. Make sure your business has the right tools to succeed in the new digital age with Red Shark Digital!