With the holidays right around the corner, now is the perfect time to analyze your business's marketing efforts and create strategies to boost your traffic. One of the best ways to do this is by crafting short and entertaining reel videos on Instagram. A reel is a short video clip of about 15 to 30 seconds that entertains or educates viewers. They are fairly easy to create and are currently the most powerful way to grow your reach and boost your Instagram engagement organically. Red Shark Digital marketing agency Raleigh has put together a few tips to better utilize Instagram reels and make the best of your business's advertising tactics this holiday season.

Create Quality Content

Quality content in social media translates to content that your audience will like, comment, and save. Some of the best content ideas to record for a reel are:

• Holiday guides
• How-to videos
• Behind the scenes
• Featured products
• Share tips, tricks, or hacks

The 3-Second Rule

Think about the time you spend scrolling on your Instagram feed; it's a pretty fast scroll and you only stop for content that catches your eye within three seconds. This is where the "three-second rule" comes into play. When you craft a reel video, make sure to show appealing images in the first few seconds and add a title that will catch the viewer's attention.

Add Trendy Music

All reels should have background music. Adding sound helps with the engagement of your reel and exposes your products and services to more users. The Red Shark Digital marketing near me team advises using trending sounds with your reels to expand your reach. You can easily recognize trendy sounds on Instagram when you see an arrow icon going up next to the sound name in the audio tab.

Follow Up In The Description

Social media experts at Red Shark Digital marketing agency Raleigh know that a reel can be too short to explain your products and services. That's why it's essential to follow up in the description box with a medium-size text that summarizes the top ideas from your reel.

Engage With Other Reels

Instagram is a social media platform, and a tool to boost your business sales, but above all Instagram is a community. This means that engaging with other reels and creators is crucial to expose your own content. Remember Instagram wants you to connect with others while engaging through likes, comments, shares, and saves.

Instagram Reel Creation | Digital Marketing Agency Raleigh

The holidays are right around the corner and in beginning to think about how you are going to market your products, be sure to add Instagram reels into the mix. If you aren't the most "social savvy" person around, rely on Red Shark Digital marketing agency Raleigh for social media management, reputation management, and many other marketing services. If you're ready to unlock new marketing tools for your business, or looking for "digital marketing near me," don't hesitate to contact Red Shark Digital today.