For a local business, it can be difficult to capture your audience’s attention while competing with large franchises with bigger marketing budgets. That’s where Local SEO comes into play. Instead of targeting customers nationally that are never going to step foot in your business, Local SEO targets customers at the moment they are searching for your services but within your geographical area.

How do you create content to increase your Local SEO presence?

Local SEO is catered to your community and the users within your service area. Your content should be designed to relate to their specific needs and entice them to visit your actual business address. There are a variety of ways you can engage users through the content on your webpage as well as other platforms.

Feature Your Community

People within your community are usually the users that will be visiting your business regularly. Being involved within the community is a great way to increase your brand awareness. Discussing neighborhood events you’ll be participating in or local news stories that are relevant to your industry can help you rank for more local key terms.

Google My Business

Say you were going to dinner and wanted to know what restaurants were in your area. You would search ‘Restaurants Near Me’ on Google or Google Maps, right? You’d then be presented with a bunch of business listings in your area with reviews, pricing, and phone number. This is known as the Local Pack. Google uses online directories known as ‘Google My Business’ to present local listings based on your search query.

How Do You Optimize Google My Business?

The key to online directories is having accurate and up-to-date information. You can feature services you’d like to promote, add an appointment URL, or add photos of customers enjoying your business. Google My Business also allows for postings such as Updates, Events, Offers, and Products. A great way to utilize this is by posting weekly specials, business events, or by releasing new product information. All of these features can entice users to visit your business, give you a call, or visit your website.

Google My Business will also provide you with monthly and weekly insights to help you track how users are searching for your business and how many times they have interacted with your listing.

Managing Online Reviews

In today’s day and age, negative reviews can tarnish your reputation faster than ever before. 84% of people trust online reviews as much as a personal recommendation and 90% of consumers read online reviews before visiting a business. It is crucial to maintain a positive online reputation by responding to negative reviews and encouraging happy customers to leave reviews.

You don’t have to have a huge marketing budget to reach the customers around you. By incorporating some of our Local SEO content tips, you can connect to community members and drive them to your business. To get started with Local SEO, view our affordable small business packages designed to help you drive traffic and increase leads.