So, you're looking for more video marketing trends that can give you an edge for 2020? Well look no further. We’ve got you covered with 3 video marketing trends that are sure to propel your marketing efforts to the next level. Let’s jump right into it!

Trend #1: Data-Driven Video

People commonly talk about doing data-driven marketing, but only a few follow through on those claims.

Why is that?

It’s because data-driven decision making can lead lead to unbiased and unfiltered data that is counterintuitive to your goals.In 2020, we’re predicting that marketers will become more receptive to data and its role in shaping their digital video strategy.The reason for this being that there is more and more competition popping up than before. All fighting for a piece of the same pie. The best way for companies to gain the edge over their competitors in today’s market is to thoroughly do their research. So, from here on out, look at your demographic data and plan your video accordingly. Video customization based on age group, location, funnel stage, etc. is a great start.

Trend #2: Mobile Video Marketing

From Facebook and Instagram Stories to Youtube, mobile video has become an important tool for getting in front of a captive audience. The most important thing that we can tell you about mobile video marketing, before you try it out yourself, is that portrait is better than landscape. Always.

This means that your video should be shot and edited so that it fills the mobile phone’s screen vertically, not horizontal. This is important to keep in mind when shooting and editing your mobile marketing video to ensure that you don’t have to film again. Here at Red Shark Digital, we use professional editing tools like Premiere Pro for our creative services in Greenville, NC, which has an option (called “auto reframe”) that allows us to auto-resize your video to the dimensions of your choice. The last thing to keep in mind for your mobile video is captions. Captions are a crucial component to creating compelling mobile video because 80% of mobile video is consumed without sound.

Trend #3: Faster Video Production

Up until a few years ago, video production was a very big financial investment. You would need a fancy new camera, lights, editing software, microphones, the whole nine yards. Today, we all walk around with the latest and greatest smartphones that have surprisingly good cameras and microphones. This has allowed anyone with a smartphone to create compelling, visually appealing videos. This has led to a brand new style of content that looks homemade. With social platforms like Instagram, TikTok, and Snapchat, you can record and video and add text, GIFS, and animations right there in the apps. These apps allow you to really show off your creativity and make your video pop. You also get the added bonus of having your video formatted to mobile by recording in these mobile apps.Video marketing has never been so accessible. With readily available tools for storyboarding, creative treatment, heavy editing, and template-based video sets, video production will see a massive uplift in 2020.