What is the difference between inbound and outbound marketing?

Inbound marketing focuses on drawing in visitors and potential customers, rather than outwardly pushing a brand, product or service onto prospects in the hope of generating leads or customers.

Using various channels such as SEO, social media, and other media platforms to create excitement around your product or brands is the key to inbound marketing. The goals of a successful inbound marketing campaign are to increase reach, drive quality traffic to your website, engage your audience, and earn conversions through these interactions.

What is considered inbound marketing?

Inbound marketing focuses on creating quality content that attract people to YOUR business. The internet allows sharing of information openly across all mediums. Creating unique content will draw your specific audience towards your product or brand. They are already searching for answers online, doing research on our industry/business, viewing competitors, and deciding whether or not they really need your service or product.

Examples of original/unique inbound marketing:

• Social Media
• Blogs
• SEO
• E-Newsletters
• E-books
• Video
• Podcasts

Is inbound marketing effective?

Inbound marketing is effective if used correctly with outbound marketing. Inbound marketing is not meant to replace outbound marketing. Instead, it is meant to enhance and supplement it.

We have all had an experience when a telemarketer buzzes our phone and we answer only to hear a few words and immediately hang up. These and other ads that bombard our phones and web browsing are intrusive methods of marketing. So how do we get people to listen to our message without being intrusive?

We do this by creating informative and creative content for our visiting customers!

Not only is creating content cost effective, but it also increases lead generation, which transfers into conversions. Promoting your content on all platforms and mediums helps build those leads.

As the leader of your business, you want to see results for your hard work. Inbound marketing takes a while to bring in results, but it is more targeted than intrusive marketing methods. Inbound marketing may seem ineffective if you’re looking for short-term results. However, when executed correctly, Inbound Marketing can produce long-lasting results that have a higher ROI.

What is an inbound marketing campaign?

Inbound Marketing campaigns concentrate all your marketing efforts on a single message or goal. It begins with a marketing offer, one that your audience values and is relevant to your business. You promote this through some or all of your marketing channels.

Tracking your marketing campaign is an important aspect of an Inbound Marketing campaign. You as a business owner want to make sure to track those leads and turn them into conversions. Moving them along the marketing funnel to become your customers.

What can Red Shark Digital do for you?

Whether you’re looking for a fresh start or to bring your business into the digital age, Red Shark Digital is here to provide you with the correct strategies for creating a successful Inbound Marketing campaign. Our team of experts is here to create a positive experience for you and your business. Contact Red Shark Digital! Visit our website to browse our complete selection of full-funnel marketing services.