Launching a new website is like getting a facelift for your company. It’s an exciting process and can represent a change or new chapter in your company. If you’re using a company like Red Shark for development, you probably have an awesome design unique to your business. With a brand new look, you want to ensure your website is at the top of its game and connecting with your customers. Here are the next steps to take after the launch of your new website.

Robots.txt files

In order to attract new customers to your website, you want to ensure search engines are working in your favor. In order to be found, a robots.txt file must be placed in a website’s top-level directory. Robots.txt is a simple text file containing information about which parts of your website search engines should and shouldn’t visit, or how to crawl pages on your site. The crawl instructions are specified by “disallowing” or “allowing” the behavior of user agents.

Setting up Search Console

Google Search Console is a free service that gives you valuable insight into your website and the people who visit it. Search Console can be used to discover how people are finding your site, which pages are most popular, submit sitemaps, and even create and check a robots.txt file. To get started you’ll have to add your site to a property and verify your site on Search Console. There are many options to do this, but the simplest option is placing an HTML tag provided by Google in the header of your website, and voila you’re verified. Sounds complicated, but it literally takes two minutes and you’ll have tons of detailed information about your website’s performance.

Analytics

Once you’ve set up Search Console on your website, you should set up an analytics tool. By using Google Analytics you can link the Search Console to your analytics account and integrate the data in a simple and effective way. Google Analytics allows you to segment users based on geography, new/returning visitors and learn how to better target your customers. There is even a mobile app so you’re able to access reporting profiles anytime!

SEO

Having a good ranking in search engines is essential to getting your new website noticed. In order to achieve a first-page ranking, you should fine-tune your website content to ensure that you have relevant keywords placed strategically throughout your site. You should also optimize meta titles and tags so they accurately describe the content on the page. Meta descriptions are another tool to improve CTR and draw customers in with compelling descriptions about your product or services.

Social Media

Finally, the last essential step to take after launching your new website is to link your website to your social media accounts. Not only can social media be a valuable way to reach a larger target market, but if you already have a strong follower base, social media is an easy way for customers to find your website without the trouble of searching through Google. Show off the new website you’re proud of and get the word out about your awesome business!

Having a new website is great because you’re able to start fresh with a new design to better your business. However, the work doesn’t stop there, the web is always changing and you want to stay ahead of the game by utilizing the tools mentioned earlier. Managing your website can be time-consuming, at Red Shark Digital we offer web development services, as well as SEO, so you can ensure your website is performing at a high level all the time. Make the change today, and get started with your new website!