It should be common knowledge within the marketing world that having a current, informational, and optimized blog articles help drive traffic to a website. However, being assigned the task of writing the articles versus simply publishing them are two very different tasks. Throw in the industry suggestion of updating old verbiage into the mix and copywriters are stuck in a whirlwind of content to-dos. Creating, publishing, and keeping up with content for your business doesn’t have to be a dreaded task. Marketing specialists at Red Shark Digital marketing solutions have gathered their all-time best tips on how to write SEO friendly blog posts, and how to optimize outdated content to boost SEO results.

How to Write SEO Friendly Blog Posts

• Keyword Research
• Keyword Optimization
• Content Organization
• Content Promotion

While drafting your articles, the four bullet points above are key to ranking in search results and driving traffic to your website. While users may stumble across your pages and articles without keyword and content collaboration being used on the page, situations as such are few and far between. Need a more in-depth explanation of how to write SEO friendly blog posts? Check out our Beginner’s Guide to SEO.

How to Optimize Outdated SEO Content

Now that your website houses articles that are relative to your industry, audience, and work, it may seem like the time to sit back and relax, right? Not quite yet. The world of marketing agencies near me is ever-changing, meaning that information written in past blogs has a solid chance of becoming outdated and useless. In fact, some of what was thought of as “SEO best practices” could now gain a Google penalty harming your page rankings. So how should you go about optimizing outdated SEO content?

• Stay up to date with best SEO practices
• Select pages with high traffic volume
• Edit out any inaccurate data points, outdated references, or broken links
• Weave in current SEO keywords and relevant links

Red Shark Digital | Digital Marketing Solutions

The work to be done when optimizing SEO efforts is never complete. Between Google’s ever-changing algorithm, the ebb and flow of targeted keywords, and the turnaround of search trends, there is always an opportunity for change, growth, and success when discovering how to write SEO friendly blog posts. Rely on the team of digital marketing solutions experts at Red Shark Digital, marketing agencies near me, to ensure your content boasts relevant and applicable information.