You’ve probably heard a hundred times that Search Engine Optimization (SEO) is a vital digital marketing tool. Once you start digging into the SEO field, you will quickly realize how complex the field is. Mastering all the different SEO tactics is an art form and even the most detail-oriented Webflow and SEO professionals can sometimes miss things. Unfortunately, these seemingly small SEO items can have a huge impact on your overall visibility and digital marketing efforts.

Not Utilizing Google Analytics/Google Search Console

If you’re not using Google Analytics for your site, you’re missing out on a lot. Google Analytics is a powerful tool that provides you with all the data you need to fully understand the traffic that visits your site. Google Analytics provides things like demographics, technical errors, and shows you who's linking to you. Another mistake is that some professionals don't spend enough time within their Google Analytics account. Use this powerful tool and the information it provides to help maximize your reach.

Optimizing the Wrong Keywords

This one may be the biggest shocker to those working as a Webflow and SEO professional. A lot of work goes into keyword research and determining the correct keyword optimization. SEO professionals tend to develop keyword blindspots and can optimize from the business perspective rather than the perspective of the customer.

Improving Your Content

Part of Google's main ranking algorithm contains a “freshness” algorithm. The algorithm considers, as the name suggests, how fresh the content is on your website. Consider going through your site and reviewing statistics and old information that may have become irrelevant. Content on your website should be constantly reviewed to make sure it’s still relevant and fresh.

Noindex/Nofollow Commands

Using a noindex meta tag, you are able to prevent bots from searching your site. Utilizing this tag means that your page will be dropped from search results. As you can probably tell, this is not good for SEO. Noindex tags are useful when a site is being developed, but need to be removed before the site is launched.

Lack of Internal Links

It’s a great idea to use and cite high-quality sources when creating your content. These sources signify to users on your site that they can trust you and your content. It not only is good for users but it signals to Google that you can be trusted as a source of good information. Internal links are good for your visibility because they drive traffic to different parts of your site, help show where the important information is on your site, and make it easier for bots to crawl your site. Pair these internal links alongside the ever-important external links and increase your ranking among search engine result pages.

Parting Words

With all the different Webflow and SEO and metric tools, it’s hard to avoid SEO mistakes. If you’ve found that you have made one of these mistakes, don’t fret because you are in good company. Even digital marketing professionals can make these small SEO mistakes. It’s also important to remember that SEO is not a switch that you can just turn on and leave it alone. It’s something you constantly have to evaluate alongside your digital marketing campaign. Contact Red Shark Digital today to evaluate your website and see how we can improve your SEO.