With the world standing still and hundreds of thousands of people stuck at home, it is no surprise that the desire for social media marketing Raleigh NC, or anywhere else, is at an all-time high. The push for an online presence has never been more powerful than at times such as these. Think of how many times you have been mindlessly scrolling on any social media platform, and that cool shirt catches your eye. One click and you're finding your way to an online store purchasing that product or looking through other inventory. It's not only powerful because it works, it's powerful because now more than ever, your target audience is flooding social media platforms looking for ways to occupy their time. As a business owner, it’s our responsibility to seize the opportunity, and make the most out of these circumstances.

Maybe you understand the importance of online presence, but you don't know how to make that happen. The easiest way would be to contact a marketing agency, like Red Shark Digital, that performs a variety of digital services, including social media marketing Raleigh NC. Hiring an agency to perform your marketing needs removes the stress out of planning, scheduling, and determining content for social posts or ads. However, if you find yourself interested in managing your campaigns independently, you may want to become familiar with some top trends on social media platforms.

Twitter

Video ads continue to be the fastest-growing format on Twitter’s platform, equating to over half of its revenue in earlier years. Late last year, Twitter provided a video ad bidding option that allows video ads to run for up to 15 seconds and only pay for ads viewed for a full six-seconds with pixels at 50% in-view. New tools have also been created to increase video efforts across the board, and increase the appeal for a wider range of products.

Facebook

Messenger ads have been a thing of the past, but are soon to be undergoing a facelift that is sure to be a crowd-pleaser. Messenger ads deliver ads to the place most likely to drive campaign results at the lowest cost, and you can use the same creative for Messenger that’s already in place for Facebook and Instagram. When the ad becomes available, users will select it and be directed to your target location within Messenger. Facebook also released its dynamic ad format, which allows a personalized ad to display for everyone who sees it based on their interests and can be used for conversion, catalog sales, and traffic campaigns.

Instagram

In early 2019, Instagram released the Checkout feature, making it possible for in-app purchases. Users would no longer need to exit the app, and businesses have the ability to tag up to 5 products per image. All you have to do to access this feature is establish a Facebook Shop account to link to your Instagram account.

If you're looking to maximize your social media marketing in Raleigh NC, hopefully these features will come in handy.