We all know that digital marketing strategies are key in the success of your business’ growth. They help promote your website and increase traffic to your site. Living in a world that is heavily influenced by the internet, it is crucial that we learn the best ways to creatively and effectively tackle digital marketing.

Social Media

It's no secret that social media platforms carry a lot of influence. They allow you to bridge the gaps between different audiences and also allow you to track and follow potential customers. Facebook Business Manager lets you set up ads and target specific audiences that will funnel traffic back to your site. You can also track specific activity associated with your ad accounts and directly on your page. Making routine social posts is another key marketing strategy we use in our Greenville, NC office. Social posts keep your community engagement levels high and show people what you have to offer.

SEO

If you aren’t using search engine optimization, you definitely should be! A strong SEO strategy is a foolproof way to increase traffic to your site. There are so many ways to optimize your website and increase ranking, but the goal is to sit high on the list for search engines. Figure out what keywords are ranking on your site and find ways to creatively use them. If you don’t know what keywords are, they are the words or phrases people might use to search for your site. Take Red Shark Digital for example; someone might be looking for “Marketing in Greenville, NC" or “Website Design Greenville, NC.” Those would be examples of keywords we might rank for being a Digital Marketing Agency. You can use tools such as MOZ to help you identify keywords that your site might be ranking for. It is important to remember that while SEO is a very successful marketing strategy, it does take time to see results. So don’t be disappointed if your site isn’t immediately moving up on the search list.

Content That Sets You Apart

Red Shark Digital does a lot of marketing in Greenville, NC, but there are other businesses that use similar strategies. So how do we stand above others? You want to hold yourself to a higher standard, strive to be better, and show people what sets you apart from other businesses. When planning your website, you should be thinking of creative ways that draw people in and make them remember your website. Make your content interactive and give your audience options. Have lots of images, videos, relevant content, and tutorials that can be shared. The content on your site not only allows visitors to make connections, but it is very effective in attracting search engines. Being able to share knowledge with your audience or customers will only make your business more successful. Invest the time to write blogs and plan out what you want to convey to people. The more you are spreading your name and drawing people in, the more marketing success you will have.