If you have never been a victim of credit card fraud, never had your computer get a virus, or never had your Facebook page get hacked, then you are one of the lucky few. Cybercriminals are able to make a living these days by obtaining your unprotected passwords, giving them easy access to your bank account, credit cards, or personal websites. From there, they are then able to sell your personal information, gain access to your money, or compromise your overall digital security. The solution: two-factor authentication.Two-factor authentication, also referred to as 2FA, is basically an extra step added to the log-in process that helps verify your identity and prevent cybercriminals from accessing your private information. With 2FA, more than just your username and password credentials are required, giving the account an extra level of security that makes it that much more difficult to obtain. At Red Shark Digital, leaders of social media marketing Raleigh NC, we strongly encourage each of our clients to use 2-factor authentication whenever it is offered. This is especially important when it comes to social media marketing Raleigh NC, including on networks like Facebook, Instagram, Twitter, Pinterest, and LinkedIn, email apps like Gmail and Outlook, and all ad accounts, including Google and Facebook. Here is a helpful blog by Technipages with steps for setting up 2FA on each of the social networks listed above.

There are three main categories of authentication factors that are the most commonly used today:

1. Knowledge: These factors require you to know something, like security questions, a PIN, or a specific keystroke.
2. Possession: The user must physically possess the factor, like a debit card, a mobile phone number that can receive a verification code, or a USB drive, that is then entered into the device to gain entry.
3. Biology: Access is granted once the user proves their identity through biological markers like a fingerprint, face recognition, or voice.

Since 90 percent of employee passwords can be cracked in six hours and 65% of people use the same password on all of their accounts, it is vital that you set up 2FA on all of your personal and business accounts, like yesterday.

Red Shark Digital Social Media Marketing Raleigh NC

Here at Red Shark Digital, we work tirelessly on ensuring your cross-channel marketing includes social media platforms appropriate for your brand. We use and highly encourage our clients to use, two-factor authentication on all platforms for social media marketing Raleigh NC for added security and protection from money-hungry hackers. Red Shark Digital has an entire team of social media experts ready to take your brand to the next level, as safely and securely as possible. Contact us today to learn more about social media marketing in Raleigh NC!