Voice Search has been available on Google since 2012, but it wasn’t until recently that voice search has gained popularity. Thanks to Amazon Alexa and Google Home, voice search has been becoming more and more popular. This popularity is changing traditional SEO practices, which can have a major impact on business marketing.

Search is Evolving

Search platforms can be found everywhere today. Traditional methods such as desktop computers and laptops are still in use, while smartwatches and voice search is becoming more popular. We use our search platforms to find solutions to our problems and purchase new products. A major thing users search for is “near me” questions. A user can find anything in a few mile radius from where they are standing, which can have major impacts on local businesses who may have had trouble in the past with their Google page standing. Instead of budgeting for website exposure, small businesses can focus on Google My Business, directories and comparison sites to drive awareness through keywords and questions.

How to Cater Your Brand to New Technology

A simple way to give your brand visibility through voice search is to focus on conversational content and long-tail keywords. SEO in the past was focused on a few main keywords that users are expected to search for. With voice search, people are using full sentences instead of single keywords. Besides search tactics, brands should make sure their websites have mobile capabilities and have fast page speed. 60% of results from voice search are coming from mobile, so it is important that your brand’s website can be seen on every platform. The average voice search has page loads in under five seconds, so it is important for your page to be able to keep up with the fast pace.

Technology is always evolving, and SEO is evolving along with it. It is predicted that by 2022, 90% of cars will have voice search capabilities. Incorporate new SEO tactics to your brand to create more brand awareness and drive sales through voice search. For all of your SEO, retargeting and branding needs, look to Red Shark Digital.