Blogging has become increasingly popular over the years. Many are beginning to realize the true impact continuously publishing content to a website can be for rank and traffic. While it may seem as though blogging is simply writing about a popular topic and posting it to the web, there is MUCH more than meets the eye when it comes to professional blogging. At marketing firm Greenville NC, Red Shark Digital, we have produced many high-ranking blogs for a variety of clients, so sit back and get ready to dive into our best tips and tricks on what you should always do when posting a blog!

Select a topic that fits your audience.

Before you start writing your post, stop for a second, and think if your topic is really a good fit for your target audience? Or are you just writing about it because you want to write about it? A great blog post should be useful for your target audience in some way, shape, or form. Blog post ideas need to come from your audience or similar brands to stay trending. Blog writing is not so much what you want to write about but a lot about what your target audience is interested in. Now is the time to get to writing!

Check formatting, add structure, and ALWAYS use an editing tool.

Once you’ve written the blog post, it is time to go through it once more and check if it contains everything it needs to. When writing a blog, you have one chance of grabbing–and keeping– readers' attention. A great way to allow viewers to quickly find what they are looking for are headlines, subheadings, and bulleted lists within paragraphs. These components are beneficial to your SEO as well.Additionally, a typo is not the end of the world. However, multiple typos, broken or run-on sentences, and grammar mistakes make your post hard to read and also seem unreliable as a source of information. Proofread your content, proofread it again, download a writing assistant, or hire an experienced editor to do the heavy lifting for you.

Optimize your post for SEO.

If you are unaware of what SEO is, marketing firm Greenville NC, Red Shark Digital has an extremely simple Beginner's Guide to SEO for you to learn from before continuing with your blog posting! If you understand the daunting task that SEO optimization is, then let's continue. Keywords are a pertinent component of any blog. Without using the best keywords in your post, your post cannot be found through a search for that word or phrase. Most commonly used keywords should be added multiple times throughout a blog and related keywords. Add the keywords into image file names, into the headline, and even into the URL.Make sure to edit your meta description manually to multiply your click-through rates from search engines. A wrong meta description may result in very low click rates even though your post does rank in search. Lastly, rephrasing your headlines and URLs to be search engine friendly includes adding in a keyword, and providing a specific detail about your post that will make it stand out from the rest. Doing this can include answering a specific question that could be typed into Google.

Blog Writing with Marketing Firm Greenville NC

While there are numerous other elements to keep in mind when writing and publishing blogs to the internet, these three should be top of the mind. With marketing firm Greenville NC, Red Shark Digital, we not only ensure that all blog posts are optimized to perform with flying colors, but also we perform specific, location-based keyword research and much more. For blog writing services, SEO services and other digital marketing tactics, visit our website, or give us a call today!