Snap Inc. has announced a new set of features. These features are designed to help keep up with the pace of the digital environment. Snapchat wants to put emphasis on efficiency, revenue opportunities, and creativity. These new features enhance the Snapchat experience, as well as provides key openings for marketers and advertisers.
Dynamic Scanning and Advanced AR
Dynamic scanning and advanced Augmented Reality (AR) brings Snapchat to life by improving movement tracking. Interactive templates are shown via Lens Studio, landmark manipulation, and object scanning. Brands will now be able to deliver targeted content to their specific audience. This will provide context for deeper engagement with audiences. From snapping math problems and movie posters to visualizing new perspectives on landmark locations.
Third-Party App Integrations
New third-party app integrations via Snap Kit allows users on apps like Tinder, Netflix, VSCO, and GoFundMe to create custom partner stories directly from Snapchat. Partner apps will have the ability to display Snapchat stories on their own platforms. Furthermore, they will also have the option of monetizing their content with full-screen mobile ads in the coming months.
Snap Originals is expanding its mobile shows with scripted dramas, comedies, and docuseries that target a variety of audiences. These are available on Snapchat’s Discover page, including six-second, nonskippable ads available for purchase.
The new addition of Snap Games allows multiplayer gaming in real-time with original and partner-developed games made for Snapchat. Snap Games will offer advertisers ad spots directly from Chat for fast gameplay.
Marketers and advertisers should take advantage of this opportunity to broaden their reach to Snapchat users, considering there are 300 million+ monthly active users.
Red Shark Digital is a superior full-service digital marketing agency that specializes in Web Design, SEO, Branding, and Digital Advertising. With offices across North Carolina including Raleigh, Greenville, and Wilmington, our team of digital marketing specialists are able to create catered solutions for your business needs. Our clients have allowed us to push the boundaries of web and creative design, while building innovative results for their company and their brand. These clients have encompassed multiple industries including higher education, healthcare, and major commercial franchises. Our wide range of clientele has allowed us to craft specialized strategies for businesses of all sizes while conveying our knowledge across a variety of platforms. We always strive to connect brands to customers, learn what we can do for your business today.