Someone fire up the rumor mill because today we have a big one for ya. According to reports by Cheddar, Facebook is in the works of developing a connected TV device that comes equipped with a camera and would allow users to have video calls from the television, along with streaming their favorite content, checking their Facebook page, and even broadcasting Facebook Watch! Coined internally as project “Ripley,” this new connected TV device could be a game changer for the average consumer and marketers alike. Now to get into why you should care and look forward to this new device’s release.

Consumer Standpoint

From the consumer side of things, Facebook having its own connected TV device could make our lives much easier. I mean how awesome would it be to be able to access all of the content you love on a big screen in one place. We could browse our Facebook feeds, and hopefully Instagram as well. Personally, I hope with this device, Facebook is able to take the best aspects of its competitors (Apple TV, Roku, and Chromecast) to create one badass device that isn’t limited to what’s on a particular app store. As many of the major networks use Facebook to connect with their key audiences, Facebook could have an edge over its competitors when it comes to securing the best content online.

Marketers Rejoice!

So if you’re a marketer or a business reading along, I’m sure you’re wondering why you should care about yet another connected device. However, this one really could change the way you advertise your business. As you may or may not already know, connected TV devices do host a slew of advertising options, however, these options often operate on a higher CPM than most other advertising options with CPMs reaching close to $100 in certain competitive and populated marketers. With Facebook’s new connected device, marketers could have the opportunity to use Facebook TV placement on their campaigns for no additional cost. If Facebook is smart, they would offer these placements at a mid pricing structure where their CPMs come in between that of traditional connected TV devices and that of your typical social video campaign. I for one, am extremely intrigued by what Facebook TV could offer in the realm of advertising and cannot wait to see what is to come.

When Can You Expect to See the Device?

While there has yet to be an official release date or announcement regarding “Ripley” and it’s official name, rumor has it, we can expect this new technology to launch in Spring of 2019! Are you excited to see what Facebook’s device will offer? What features do you hope will be included with the device?

Red Shark Digital is a superior full-service digital marketing agency that specializes in Web Design, SEO, Branding, and Digital Advertising. With offices across North Carolina including Raleigh, Greenville, and Wilmington, our team of digital marketing specialists are able to create catered solutions for your business needs. Our clients have allowed us to push the boundaries of web and creative design, while building innovative results for their company and their brand. These clients have encompassed multiple industries including higher education, healthcare, and major commercial franchises. Our wide range of clientele has allowed us to craft specialized strategies for businesses of all sizes while conveying our knowledge across a variety of platforms. We always strive to connect brands to customers, learn what we can do for your business today.

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