When looking at the classic illustration of the marketing funnel, you may feel a bit overwhelmed at first. But here at Red Shark Digital marketing agency Raleigh, we know a thing or two about full-funnel marketing, and want to help you understand why it is so important to consider when it comes to digital marketing campaigns. The idea of the marketing funnel stems from the shape of a classic funnel – this will help you to visualize the process of turning leads into customers. Simply put, the top of the funnel is the largest and it gets smaller as you move down the funnel. In marketing, you start at the top of the funnel by casting a wide net to capture as many leads as possible, and as you move down that funnel, it narrows and your marketing efforts become more focused on the audience that is most likely to convert. Still with me? Let’s discuss the three stages of the marketing funnel to help you understand further.
Depending on your industry and the types of products or services you are trying to market, the funnel can differ slightly. Red Shark Digital marketing agency Raleigh considers these to be the main three stages of the marketing funnel regardless of your industry:
By following this full-funnel marketing approach, you can nurture prospects and existing customers from the stage of awareness to consideration and conversion. Most importantly, don’t stop once a conversion has taken place! Turn the funnel full-circle by measuring, evaluating, and using your data to inform your future efforts. To learn more or to work with the best digital marketing agency Raleigh has to offer, contact Red Shark Digital today!
Red Shark Digital is a superior full-service digital marketing agency that specializes in Web Design, SEO, Branding, and Digital Advertising. With offices across North Carolina including Raleigh, Greenville, and Wilmington, our team of digital marketing specialists are able to create catered solutions for your business needs. Our clients have allowed us to push the boundaries of web and creative design, while building innovative results for their company and their brand. These clients have encompassed multiple industries including higher education, healthcare, and major commercial franchises. Our wide range of clientele has allowed us to craft specialized strategies for businesses of all sizes while conveying our knowledge across a variety of platforms. We always strive to connect brands to customers, learn what we can do for your business today.