Webflow allows you more tools than other website builders that you need to manage the portions of your website that contribute to your SEO performance. While other builders and platforms can be upgraded or offer plugins that make managing your site SEO presence better, Webflow is the only one with this control baked into the default program.
If you are anything like us, your site is likely competing against thousands of other companies within your industry. In the state of North Carolina alone, there are over 100 digital agencies, and that’s just our state. We offer our services to the entire eastern seaboard.
The amount of competition is no reason to shy away from the fight. SEO is the real tool we have in the pursuit of first page rankings.
Some of the world’s top engineers created the most popular search algorithms with the intent of satisfying a user’s search with relevant, value-adding, helpful content. This is one of the main reasons shareability is valued so highly. If the content is shared to platforms outside its own domain, surely it was helpful to the person sharing.
The key to SEO you ask? Create great content.
Creating content that truly adds value to a user’s experience is where your focus should be. Do not create content to satisfy an algorithm; algorithms consistently change. Creating for humans ensures that your content is relevant to its audience for months and years to come.
Allow me some grace as I contradict myself, ok?
While the algorithm should not depict our content or the quality of its subject matter, it would be reckless if we created content without an understanding of the structures and technical requirements it inherently classifies valuable.
Think about these questions when evaluating your site’s overall SEO friendliness.
The good news is, if your site is built on Webflow or by a Webflow agency, the answer is always yes.
Responsive web design is the practice of adjusting your site’s content and layout to the size of the screen/device it is accommodating.
Google has moved to a mobile-first index, meaning your site’s performance on mobile is more detrimental to your SEO success than your conventional desktop performance.
SERP-in data is the best place to turn to validate your keyword research. Starting with SERP-in related content is a sure-fire way to ensure the content you are creating, at the very least, is something users are searching for.
What is SERP-in data? The best way to explain SERP-in content is to go to Google and begin typing in a keyword. Some like, ‘responsive website’. Do not submit the keyword, but notice the suggestions that appear in gray for the completion of the sentence.
For me, it was ‘responsive website examples’ ‘responsive website tutorials’ and ‘responsive website meaning.’
These three SERP-in examples offer inspiration for 3 pieces of content while also validating our keyword’s relevance.
With our keywords validated and subject matter established, there are few rules we need to follow when setting up our content.
Every piece of content should have the following 5 items:
Studies show (What studies? No one knows.) that users often do not read online content through entirely. Instead, they skim the content looking for headings and sections that pertain specifically to the reason they clicked through to the page in the first place.
A way to test if your content is prepared for the skim is, once completed, perform a cmd/ctrl F and search the keyword your content is written about.
After searching for the keyword, now search for the word ‘It’ and replace it with your keyword.
Short answer, no. As far as Google is concerned, a subdomain is seen as a site of its own.
This shouldn’t discourage you from using them, however, it is important to know that they must serve a specific purpose and that they will not directly feed users into your main site, unless you have a robust internal linking system funneling traffic in.
A common mistake is when a company, for themselves or on behalf of a client, places their blog on a subdomain.
Oftentimes when creating a new site, or redesigning an existing site, content and pages become rearranged. That’s OK though. The web isn’t something fixed, or concrete, it is fluid, ever-growing.
A redirect is a forwarding address for a URL when a page is deleted and its content is moved to another URL. To preserve the integrity of a URL, we must direct its traffic to the new page where its content now exists.
If a page’s content is removed entirely, a redirect should be set to direct to the most relevant page with content reflecting the now-removed content.
Just like responsive, if you are using Webflow, you are already covered in the site map department.
Webflow generates a sitemap automatically for each site created on its platform.
A website’s sitemap directs the spiders within popular search engines through priority of your content as it crawls your site.
Remember when we established we are creating content for humans? Alt Text on images serves a single purpose; to describe the contents of the image to both the browser and its users.
Alt Tags should be contextually relevant to your keyword, and be as descriptive as possible without crossing the thin line of spam.
Using Google Analytics to monitor the traffic of your website will not directly contribute to your site’s overall SEO success. It will help give you the insights needed to actually understand your audience, traffic sources, and top pages viewed and interacted with.
Answering the questions above will not guarantee successful results in the SERPs, however, it will get you headed in the right direction.
The most important part in SEO, whether on Webflow or another platform, is to satisfy the curiosity of the user. Create content that provides helpful, relevant, and valuable knowledge to the user.
This combined with the answers to the questions above… Now that, that will deliver you organic rankings success.
So, get after it. Better rankings are waiting!
Red Shark Digital is a superior full-service digital marketing agency that specializes in Web Design, SEO, Branding, and Digital Advertising. With offices across North Carolina including Raleigh, Greenville, and Wilmington, our team of digital marketing specialists are able to create catered solutions for your business needs. Our clients have allowed us to push the boundaries of web and creative design, while building innovative results for their company and their brand. These clients have encompassed multiple industries including higher education, healthcare, and major commercial franchises. Our wide range of clientele has allowed us to craft specialized strategies for businesses of all sizes while conveying our knowledge across a variety of platforms. We always strive to connect brands to customers, learn what we can do for your business today.