YouTube advertising comes in many forms. The most popular being preroll skippable advertisements at the beginning of a video. YouTube advertising is sold in clicks and offers a wide variety of formats and sizes for advertisers on the platform.
Type of YouTube Ads
- TrueView video ads or skippable video ads
- Preroll or non-skippable ads
- Bumper Ads
- Display Ads
- Overlay Ads
- Sponsored Ads
- Masthead Format
How much does YouTube Advertising cost?
The average video ad costs between $.10 and $.30 per view. Factors such as targeting, contents of the video, and video quality can drastically affect this metric.
YouTube advertising is bought in views, with each view having a unique bid. A simple way to understand this is if you would pay $.20 per view, you would pay $2,000 for every 10,000 people that see your ad.
As with all Google Ads (Spoiler: YouTube is owned by Google) placement for your ad is bought via bidding. There is not a set price for YouTube ads. You begin with setting a daily budget. YouTube recommends a minimum of $10/day, however, we at Red Shark Digital recommend $30/day.
What Counts as a View on YouTube
In advertising, a view is registered when a user watches your video for 30 seconds or longer unless the video is shorter and they watch the entire duration.
This means that for each view, you are willing to pay your bid figure.
Is YouTube Advertising Effective?
YouTube advertising is a form of display advertising. Display advertising should always be seen as a top of the funnel tactic with its main goal to be brand awareness.
It is rare that users convert into customers from a single ad view, however, it is common for users to be served an ad on YouTube, and then search for that product
Are YouTube ads Targeted?
Yes, extremely, As thousands of users watch videos, YouTube begins letting companies bid on the spaces. By setting presets ahead of time, each company lets YouTube know what they’re willing to pay per user per view. Parameters able to be targeted with YouTube include age, geography, recent google searches, channels they are subscribed to and many more.
Red Shark Digital is a superior full-service digital marketing agency that specializes in Web Design, SEO, Branding, and Digital Advertising. With offices across North Carolina including Raleigh, Greenville, and Wilmington, our team of digital marketing specialists are able to create catered solutions for your business needs. Our clients have allowed us to push the boundaries of web and creative design, while building innovative results for their company and their brand. These clients have encompassed multiple industries including higher education, healthcare, and major commercial franchises. Our wide range of clientele has allowed us to craft specialized strategies for businesses of all sizes while conveying our knowledge across a variety of platforms. We always strive to connect brands to customers, learn what we can do for your business today.