YouTube is the second most popular search engine in the world. Nearly a third of all traffic on the internet goes to YouTube on a daily, weekly, or monthly basis. The vast amount of traffic and users make YouTube an important channel for every small business or NC marketing agency to be present on. However, only 9% of small businesses have a YouTube channel. Having a channel and promoting your videos on YouTube will add huge amounts of traffic to your site. But having a channel is only the first step. You also need to know how to grow your channel.
Several people think of YouTube only as a video-sharing site. But, in reality, YouTube is much more than that. It’s a search engine, video-sharing platform, as well as a social network where people can like and comment on your videos.
You should always respond to comments or questions people leave on your videos. People are social, so they want to connect with you as a brand and feel involved. If they ask questions and leave comments, make sure to answer them back. It is a great idea to interact with your subscribers and viewers in order to grow your YouTube channel, grow its fan base, and acquire brand ambassadors.
Identify the kind of content that you want your channel to be known for before you begin creating videos for it. Would you like to create videos that entertain your viewers, educate them, highlight important issues, or highlight important events?
YouTubers often use a jump cut technique to make their videos more clean and concise. You can make your videos more palatable by removing “ums,” “likes,” and other unnecessary bits and pieces.
Unfortunately, though, it’s easy to go nuts with jump cuts and end up with a choppy video that’s even less pleasant to watch than the original.
Make sure that your NC marketing agency doesn’t give somebody motion sickness by doing a bunch of close shots, black and white fades, and other crazy animations that can dilute your message.
Keep your videos simple and professional, and keep editing to a minimum, as overediting can do more harm than a few “ums” or “likes.”
As mentioned earlier, YouTube is not only a video platform, but it’s also a social network. And, like any social network, you don’t want to treat it like a one-way channel. Engage your viewers by featuring them in your videos and encouraging them to like, comment, and subscribe. Cards and end screens can do just that.
You can extend the average watch time on your channel with end screens that appear at the end of your video. Engage viewers with end screens by suggesting additional videos, promoting other channels, or providing links to approved websites.
The great thing about videos is that they can be used in a variety of ways. Videos should be included on your website, in your blog, and on social media profiles. Your NC marketing agency can start driving views and engagement to your videos this way.
Lastly, if you have an ad budget, consider promoting your videos on YouTube as well as other popular platforms. In addition to targeting specific audiences, YouTube advertising allows you to retarget people who have already visited your site or interacted with your ads.
YouTube is highly popular and underutilized by small businesses, making it a powerful channel to market and grow your business and NC marketing agency.
Red Shark Digital is a superior full-service digital marketing agency that specializes in Web Design, SEO, Branding, and Digital Advertising. With offices across North Carolina including Raleigh, Greenville, and Wilmington, our team of digital marketing specialists are able to create catered solutions for your business needs. Our clients have allowed us to push the boundaries of web and creative design, while building innovative results for their company and their brand. These clients have encompassed multiple industries including higher education, healthcare, and major commercial franchises. Our wide range of clientele has allowed us to craft specialized strategies for businesses of all sizes while conveying our knowledge across a variety of platforms. We always strive to connect brands to customers, learn what we can do for your business today.