Marketing is an art. Gone are the days of set-it and forget-it marketing plans on outdated platforms. Digital marketing is a competitive market with ever-changing rules and goals. Without the help of an experienced marketing firm Raleigh NC, adapting and adjusting your marketing plan can be overwhelming. Focusing on targeting, automation, and diversification can help your marketing stand out and improve your metrics in the modern market.

Targeting

Marketing is all about connecting with your intended audience. No matter the small business marketing Raleigh tactic you choose to use, ensuring that your targeting is client-focused is crucial. This should be done in multiple steps. The first step is identifying who the intended buyer or user is. This can be done by looking at demographic variables such as age, location, and income. It can also be done using psychographic data such as interests. Using a combination of customer-based data, you can specifically work with your marketing platforms to reach who you want and ensure your ad spend is going to the right market. The second step is to take the information on your target market and focus your creatives to match the target audience. For example, using a video advertisement with high-tempo music and edgy color palettes may not connect with an older audience. Vice-versa using mute colors and minimalistic designs might not grab the attention of a younger audience. When working on your small Business marketing Raleigh plan, ensure each aspect of your execution is tailored to reach your target market.

Automation

A powerful marketing plan works around the clock. Using marketing automation, you can ensure that your marketing is working for you, even when you aren’t. This can be done in a variety of ways. The most effective way is using a powerful marketing CRM such as HubSpot to consistently monitor and nurture leads. Using this type of platform, a marketing firm Raleigh NC can assist you in numerous customer-focused tactics that can help keep your current clients happy as well as attract new business. These marketing firm Raleigh NC tactics include email campaigns that can be used to attract a buyer to a specific sale, newsletters to keep your current clients in the know of current specials and proceedings, and other general updates through messaging platforms. When used in conjunction with your paid advertising, you can monitor a lead's entire process from introduction to the company to final conversion.

Diversification

As previously stated, long gone are the days of set-it and forget-it marketing plans. A truly powerful marketing plan requires flexibility. This means not being overly reliant on a specific platform or tactic. On the macro level, it means focusing your time on a variety of tactics such as paid advertising, SEO, and social media management. If you find that one tactic isn’t providing the results, adjusting efforts on that tactic and pushing spending towards something that is proving to be more beneficial is key to a long-lasting viable marketing plan. On a micro level, diversification can come in terms of A/B testing specific ads or landing pages. While in general a specific idea may work for a target audience, it could be possible that another design or concept could work better. Using a marketing firm Raleigh NC, you can distinguish efforts between what is and isn’t working to keep your marketing plan fresh and successful.

Red Shark Digital | Your Small Business Marketing Raleigh Agency

At Red Shark Digital we worked hard to establish ourselves as your go-to digital marketing agency. This is why we have a full team dedicated to providing a full suite of digital marketing services. Whether you are looking for SEO, paid advertising, social media management, web development, or any other marketing-related services, we have you covered. Contact us today for all your digital marketing needs!