Social media is one of the greatest outlets for connecting with your audience. You are able to build your brand’s identity, showcase your products and develop a following. It doesn’t matter if you have 100 followers or 10,000, what does matter is if your marketing strategy is converting to sales. It may take some trial and error to find the right strategy for your brand, so it’s important to know how Instagram works and who is using it.

One billion people use Instagram each month

Just behind Facebook and YouTube, Instagram is gaining in popularity around the world. Out of those one billion, 500 million are using the app every day.

88% of users do not live in the U.S.

Your marketing strategy will be seen by the world, so you might want to think about targeting globally. In 2018 there was an estimated $7 billion in mobile ad revenue.

71% of users around the world are under the age of 35 (link)

You must keep your target audience in mind when choosing a digital marketing strategy. If you are targeting an older generation, you may want to focus on Facebook or Linkedin.

95% of U.S. Instagram users also use YouTube

Facebook is right behind with 91%, and Snapchat at 60%. Social media is a large part of the marketing world so it is important to keep a consistent brand image along all channels. This allows for users to recognize your brand on every platform.

35% of online adults use Instagram and are spending money

A study was conducted of 2,000 U.S. residents and their social media habits. It was found that a percentage of all income brackets are spending money on Instagram.

• Less than $30K: 44% use Instagram
• $60K–$70K: 36%
• $100K+: 60%

Users are liking 4.2 billion posts a day

When you create an Instagram account you want to engage with your followers. Use hashtags, reply to comments and post exciting content to create a more personal approach to your content.

500 million users use Stories every day

It’s not all about posting to your feed on Instagram. Use stories to interact with your followers by using polls, and allowing them to ask questions. Show them a fun side by posting pictures around the office or go live on your Story when you get a new product or are out doing something fun.

There are 25 million business profiles

Creating a business profile allows you to set location services, contact and gives you access to metrics and performance results. 200 million users visit a business profile every day, and 60% of users visit the discover page to find new products on Instagram.

There are 2 million monthly advertisers (link)

Whether you want to sponsor your posts so they are guaranteed to be seen by your audience, or you create an ad to be seen through stories, you have a high exposure rate.

75% of users take action

Have the link to your website on your Instagram profile as well as a link to your Instagram on your website. Instagram can show off what you have to offer, and when a user sees what they like they can take immediate action and make a purchase.

How Can Red Shark Digital Help?

Instagram can be a complex platform if you are unsure how to use it and who will be seeing your posts. With the right strategy in place, you can turn followers to customers in no time!

Red Shark Digital offers Social Media solutions, which are designed to help our clients gain an edge over their competitors. We provide services in Social Media, Mobile Advertising, and Website Development in order to create meaningful campaigns to meet your specific needs. Our Social Media Marketing offerings are comprehensive and cost-efficient, creating productive campaigns for our clients.