When you think of branding, or anything a branding agency Raleigh NC may have to offer, you probably have visions of fonts, logos, and product labels floating around in your brain. But branding is not just the physical appearance that represents a product or service. It is the feeling that customers get when they see your logo or use your product. Overall, it is what makes your business unique.

It takes time to build a brand. If you are stuck on where to begin, consider these pointers or reach out to a branding agency in Raleigh NC, such as Red Shark Digital.

Authenticity is Key

According to Stackla, 86 percent of consumers say authenticity is important when deciding what brands they like and support. Consumers want to see that real humans are behind a brand, and that they are honest in representing their products or services. Millennial and Gen Z customers tend to lean towards brands that have a purpose other than generating profit. If your brand doesn’t make that clear, they will find one that does. What can you learn from this? Be transparent and consistent in your branding and messaging. Stay true to your brand’s values.

Customer Service Matters

Have you ever been to Chickfila? There’s a reason I don’t check the bag before pulling away from the drive-thru window. That’s because their customer service is unmatched. When it comes to your brand, there are many ways to approach customer service. Say you are an e-commerce clothing store. Ship your customer’s orders in resealable bags so returns are made easy, rather than your customer having to go out and purchase boxes or envelopes to ship back items that didn’t fit. This will encourage customers to order from you again, knowing that returns won’t be a hassle. Get to know your customers’ buying habits so you can customize their experience the next time they visit your site. If they see things they love every time they visit, they are likely to come back again.

Be Transparent

As we said before, being transparent is very important for your brand. Customers want transparency in where you source your materials, what you care about, how you treat your employees, etc. If you aren’t transparent about this information, they will find the information themselves. This also ties in with sincerity; if your brand seems to support cause after cause after cause, it might start to come off as insincere. Be transparent about what you believe in. This will help you establish a connection with your consumers and attract potential customers.

With all that being said, the most important thing to remember is that a brand is not simply a logo or a color scheme. A brand is a feeling, so your business should shape it into a good one. If you need assistance with your company’s branding, reach out to us at Red Shark Digital, branding agency Raleigh NC.