Digital marketing is all about getting in front of your potential customers where they are. That being said, getting in front of them isn’t the first step. For a business to be truly successful at reaching its intended local SEO Raleigh NC audience, each aspect of its identity must be geared towards success. Using a digital marketing Raleigh NC agency can help you establish yourself as a credible source in your field.

Choosing a Color Scheme

Research shows that 93% of people will make a purchase based on the visual appeal of a brand. Learning about color theory to market yourself is a crucial step in building your brand. By using an agency specializing in digital marketing near me, you can help establish a color palette that your company can stick to establishing brand identity and continuity. The color you choose should reflect your business and the industry it is in. For example, an environmental agency should use a color that evokes thoughts of nature such as green. A digital marketing Raleigh NC agency should use colors that invoke power such as red.

Establishing a Plan

So now that you have established yourself as a brand through the use of proper colors, you need to establish a plan to use that color palette to get local SEO Raleigh NC engagement. This can be done in many ways. Whether it's through a creative design, colorful element on a promotional campaign, or a pop of color on your website, using color can be extremely effective in getting a potential customer to make the jump into your company.

Colors in Campaigns

Understanding which color to use, how to use it and where to use it is a crucial step in establishing your branding plan. Whether it's an ad or just your weekly social media post, using the correct color can help connect your vision with a customer's needs. For example, an agency specializing in digital marketing near me could use a mix of red and black to establish a sense of sophistication and establish itself as a credible source for all marketing needs. The color white can be used in advertisements for religious organizations such as churches. A banking company could use the color purple in an email campaign to signify wealth and luxury.

Colors as a Call to Action

Colors can be used to make a potential customer react and make a purchase. Using colors as a way to differentiate different types of text on a website makes it easier for your organic traffic garnered through local SEO Raleigh NC. This can be done by making a CTA button such as “Inquire Now” a dramatically different color to the rest of the page to guide a user's eyes in that direction. Colors such as red, yellow, and orange tend to stick out and attract a potential customer’s attention to a specific element. A digital marketing Raleigh NC agency can help design out those elements to ensure your main CTAs are distinguishable and demand action.

Red Shark Digital | Local SEO Raleigh, NC

At Red Shark Digital, we can transform your local SEO Raleigh optimization process. We focus on pioneering a powerful SEO strategy, website development, social media management, Geofencing, and other great digital campaign strategy features, Red Shark Digital is eager to upgrade your digital campaign into a professional, sleek project that you and the public will love! Ready to learn more? Visit our website or contact us today to turn your digital dreams into reality!