You’ve finally decided to take the plunge and start your business. You’ve been planning for years, but where do you really get started? Who will your customers be, what do you stand for, what will your logo look like? These are all questions you should be asking and they all help you to build your brand. These are big decisions and set the foundation for your entire business. Here are a few key elements to creating your brand and why they add value to your growing business.

Who is your target audience?

Determining who your target audience is can make or break your business. If you waste your marketing efforts on the wrong audience you are not going to see the results you desire. Researching the market and learning the habits and lifestyle choices of the consumers is key. You want to build your brand around this target audience and provide them with a company they can understand and relate to. Without customers, your business will fail, which is why this step in creating your brand is crucial.

How will customers recognize you?

One of the most exciting parts of starting your business is seeing it come to life through the creation of a logo. This logo will be how customers recognize your brand and while it may change over time, it is important to nail it down from the start. You may be lost when it comes to creating a logo, but don’t stress because Red Shark Digital has your back. Located in Greenville, NC, the digital marketing team at Red Shark Digital can help you develop your brand, starting with a logo that will catch the eye of customers and show your personality.

What is your “Why”?

This question can seem very broad and difficult to answer, but all it really comes down to is telling the customers what your company is passionate about. Companies with a strong mission statement and message are able to connect with their target audience and build a relationship. You can also use your “Why” to build a tagline that can be the basis of all your marketing efforts.

A great example of this is Nike and their “Just Do it” tagline. If your company is able to set a clear foundation you will gain customers for life that believe in what you are doing.

How will you share your brand?

Once you have established your brand you need to determine how you are going to share it with the world. There is no better way to show your entire brand than through the use of a well-crafted website. For many people this can be a very daunting task, but not when you have a talented and creative company to help. With many marketing awards under our belt for our innovative website design, Red Shark Digital is the perfect company to build your website from start to finish. An online presence is a key to the success of any company, which makes an efficient and effective website so valuable.

How can Red Shark Digital help?

As you’ve read, a strong brand is a foundation in which you build your entire business. Your business is very important and should be given the time and attention it deserves. Red Shark Digital offers a variety of branding services including voice & messaging, industry positioning, and logo design. If you are looking for assistance with any of the various brand-building steps contact Red Shark Digital to learn more about how we can help you get started today!