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Shaping Your Business Logo for Endless Value

Caroline Smith - December 4, 2017

It’s old news at this point – design is significant in showing and communicating messages and feelings in your advertising.

The mental effect of color specifically is a popular topic and design consideration for most marketers, particularly with regards to conversion rates, yet unless you are a designer by profession or simply a lover of art, it’s far-fetched that you’ve thought deeply into the impacts of shape.

Like color, shapes have passionate implications and can trigger distinctive pictures and recollections in individuals’ minds. For example, think of the shape of a heart or the shape of a star. Just those two shapes can cause you to feel certain ways or feel certain emotions.

Organizations like yours can very easily benefit from these inherent impacts to communicate your brand and values through your logos, however keep in mind you initially need a full comprehension of the most widely recognized elucidations of various shapes.


Below are just some of the items that a logo’s shape can convey to potential clients/customers:



Organization and stability 

geometric logo design







Pleasure, comfort, interest and spontaneity

organic logo design







Literal interpretations of ideas or directions

abstract logo design







 Community, friendship, love, relationships, unity, perfection, attention and protection

circle logo design







Femininity, motion, happiness, rhythm, pleasure

curve logo design





Creativity, growth and evolution

spiral logo design







Familiarity, trust, order, peace and uniformity

rectangle logo design






Power, science, religion, law, masculinity, strength, purpose, energy and precision

triangle logo design






Vertical Lines

Masculinity, strength aggression, courage and power

vertical line logo design





Horizontal Lines

 Community, tranquility and calmness

horizontal line logo design





Before we even begin designing a logo for a client, we sit down with them and discuss a few things. The first thing we discuss with clients is a list of values that the client wants their logo/brand to convey. Once we have this information we can not only start looking into what shapes to use for that client, but which typefaces and colors will smoothly follow.

When it comes down to it, there are 2 things that will vastly affect your logo planning process.

  1. 93% of purchasing judgements are made on visual perceptions. This means that almost every single person that may buy your product will be buying it solely based on how it looks.
  2. 84.7% of consumers cite color as their main reason for buying a particular product. We’d like to think it’s more complex than this, but simply put you may have the same logo as the brand next to you, but while theirs is black yours is red therefore stands out more.

Now that you know a little bit about logo design, let’s take a look at Chevy’s logo. The Chevy logo can technically fall under a few different categories. The first and most obvious category I would put the Chevy logo in is the symmetrical/geometric category. Chevy has a very clean logo that has NEVER been changed. To me this logo screams organization and stability. This logo could also fall under rectangles, horizontal lines and vertical lines. Even though this logo isn’t a perfect rectangle, it still has the straight clean lines and slight shape of a rectangle.

The Chevy logo fully captures everything that Chevy is known for is just a small logo with no text. Chevy is know for ads with clean lines and very clear messages. One of the biggest attributes about the Chevy logo is that it has never changed. Chevy was started in 1911 with simple script font of “Chevrolet” as the logo. In 1913 the logo was changed to its current shape (the bowtie) that it is today, and has not changed since then. The biggest selling point that Chevrolet tries to get across to customers is that they are dependable and sturdy, having the same logo for over 100 years definitely conveys that message.

These are just a few key points to remember when creating or choosing your logo, which is what your brand will almost solely be known for. Don’t trust yourself to create something so vital to your business’s success? Don’t fret! We here at Red Shark Digital specialize in creating logos and other creative solutions that are guaranteed to make your brand standout! Contact us for more information or if you’re interested in working with us!

Red Shark Digital is a superior full-service digital marketing agency that specializes in Web Design, SEO, Branding, and Digital Advertising. With offices across North Carolina including Raleigh, Greenville, and Wilmington, our team of digital marketing specialists are able to create catered solutions for your business needs. Our clients have allowed us to push the boundaries of web and creative design, while building innovative results for their company and their brand. These clients have encompassed multiple industries including higher education, healthcare, and major commercial franchises. Our wide range of clientele has allowed us to craft specialized strategies for businesses of all sizes while conveying our knowledge across a variety of platforms. We always strive to connect brands to customers, learn what we can do for your business today.

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