What is the difference between Web Development and Web Design?

Web design & development applies to both the aesthetic aspect of your site as well as the usability it offers. Most web designers begin with a layout of the website with programs like Sketch, Invision, or Zeplin. These allow designers to come up with unique designs that are appealing and clean. 

On the other hand, we have the web developers. They take the design and make a functioning website from it. Developers use programming languages such as HTML, CSS, Javascript, PHP, and various other languages in order to bring the designs to life. Coding in all the necessary script in order for the page to function correctly.

Making sure that these two sides of the design process work seamlessly is crucial. If the design looks great, but certain parts malfunction when clicked on, the whole operation becomes flawed. 

What is Web Development?

Web Development refers to various tasks that are related to creating websites for hosting through either the internet or intranet. Web design, web content development, client/server-side scripting, and network security configuration are all tasks associated with developing websites. 

At its core, Web Development is the coding or programming that enables website functionality. It is less focused on the design aspect of the website and more so on the backend of the website. Coding and writing markup make up most of this process behind website design. Here are some must-have tools for web developers.

Why is Website Development Important? 

Designing and developing a visually appealing and fully functioning website is a great way to boost your business to a new level. Web development services help your company increase product knowledge, sell products or services, maintain communication between you and your potential clients, generate leads, and increase the popularity of your company. 

Developing a user-friendly website will also improve how well your domain appears on search engine results pages (SERP). Working out the bugs and errors and securing your website can boost your chances of appearing on the first SERP as well. 

Why is Web Design Important to your business?

Promoting your business through the internet is an excellent way to grow a customer base as well as increase your brand awareness. The design of your website is important because it is the first impression you make on your visitors.

A user takes only 4 to 6 seconds to decide whether they are going to continue browsing your site or not. Making sure they are hooked within those first seconds is crucial. Through designing a visually appealing website, you are keeping users on your website interested to view more. On the flip side, if your website is outdated, unorganized, and looks like it belongs in the 90s, users will want to leave your site immediately. 

Designing and maintaining an aesthetically pleasing website that also functions properly can make a huge difference for your business. Check out some of our award-winning work here

Red Shark Digital is a superior full-service digital marketing agency that specializes in Web Design, SEO, Branding, and Digital Advertising. With offices across North Carolina including Raleigh, Greenville, and Wilmington, our team of digital marketing specialists are able to create catered solutions for your business needs. Our clients have allowed us to push the boundaries of web and creative design, while building innovative results for their company and their brand. These clients have encompassed multiple industries including higher education, healthcare, and major commercial franchises. Our wide range of clientele has allowed us to craft specialized strategies for businesses of all sizes while conveying our knowledge across a variety of platforms. We always strive to connect brands to customers, learn what we can do for your business today.

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