Today’s Google algorithm is changing almost constantly, around 500 to 600 times annually. With these staggering numbers, it’s important to keep up-to-date on the latest algorithm updates. While these algorithms may change, the goal of businesses worldwide remains the same–getting to the top of the Search Engine Results Page (SERP). So, how does a business go about getting to the top? Red Shark Digital, North Carolina’s leading Google My Business optimization service, has prepared a guideline that can increase your business’s visibility on Google. Check out these tips to boost your online presence and get your business ranked at the top!

Industry Update - The New Google Business Profile

Before getting into the latest tactics that can increase your online exposure, it’s important to note one of 2022’s significant updates to Google’s algorithm. What was previously known as Google My Business has now become Google Business Profile, an updated, more easily integrated business management platform that works to verify businesses and simplify management functions.Within this update, there are a number of new features that will expand business exposure. These features include:

• Business owners can claim businesses directly from Google Search and Google Maps
• Messaging can be done directly from Google Search
• Call history officially launching in U.S. and Canada

With these updates, business owners can now easily update their business information directly from a Google Search. In the near future, Google will enable all merchants to complete their business setups on Google Search and Maps.

How To Increase Reach and Exposure On Google

Now that you’ve been caught up to speed on the latest Google updates, how does our Google My Business optimization service help you get your business to the top of the SERP? There are a few fundamental ways in which our team of marketing professionals can improve your rankings online.

SEO

Red Shark Digital utilizes the latest industry-leading Search Engine Optimization (SEO) tools to strategically boost your ranking on the SERP. SEO combines the use of primary and secondary keywords that active users are searching for on Google. The implementation of these keywords into blogs, Google Business Profile posts, website design, and other elements of your digital presence can drastically increase your presence online. In addition to the use of keywords, Red Shark Digital optimizes your SERP rating by incorporating backlinks and external links to blogs and other online content to increase brand reputability.SEO also works hand-in-hand with YouTube through the use of SEO video content. Our Google My Business optimization service team is consistently researching the latest trends and tactics for YouTube ranking success. With these SEO elements combined, your business is set to succeed against other competitors in your field.

Adding Social Channels To Google My Business

Another element to the SERPs success is by making as many channels and platforms available to your targeted markets as possible. One of the easiest ways to increase your exposure to potential clients is by adding your social channels to your Google Business Profile. To do so, Red Shark Digital will begin by designing a professional website for your business. From here, our Google My Business optimization service team will add your website URL to the Google Business Profile Website Link Field. Google conducts crawls to gather information to determine the ranking of the SERP. When these crawls occur, any new information that has been added is automatically updated and integrated into your business’s Google profile.

Red Shark Digital | Google My Business Management Services

Red Shark Digital is committed to your business’s campaign success. Between our marketing, creative, design, and development teams, we work together to create cohesive, professional brand identities that you, as a business owner, can be proud of. To learn more about how Red Shark Digital can make your business show up as Google’s top search result, visit our website to work with us.