As a leader in professional web design in Greenville and Eastern NC, we hear it all the time…”My cousin John (son, brother, daughter, uncle, etc.) knows how to build a website and we can get it done really cheap.. Unfortunately, 9/10 times the product produced is not only months after you wanted it done, but also ineffective, cheap and provides next to nothing in added value to your business.

As the project goes on, the individual web designers or brother/friend/relative that can do it for cheap come crawling back to us time and time again because their designer failed to deliver for a number of reasons including:

• Went out of business
• Doesn’t have enough time
• Unavailable during normal hours
• Can’t deliver as promised
• Lack expertise

A website is the face of your business online, with more people searching online before searching any other media it needs to not only leave a visitor with a lasting impression, it should convert that visitor into a customer. One area a business or organization should not cheap out on is their website, it’s the number one tool to your marketing success. Learn more here on why your website is so important.

A professional web design company keeps up with the latest trends in design themes, colors, layouts, content. Although functionality is a large part of the web design process, a visually appealing and updated design will ensure you stay ahead of the competition. If your web developer doesn’t know what responsive web design is, RUN!

A few advantages to partnering with a professional web design company:

• Expert design
• Exceeding deadlines
• Focus on your business
• Updated design
• SEO Friendly
• Global CMS
• Long-term partner
• Technical expertise
• A unique and rewarding experience!

These are just a few points on why it’s so critical to partner with an expert web design company like Red Shark Digital. The unique experience is more important than most think, the first step to any project we undertake is most importantly learning as much as possible during our discovery phase of your business. We feel that the more we know they better we can develop your website for ultimate success. Transparency is also key, from the beginning of agreeing on a project fee, through the development stages and all the way through implementation.

Functionality plays a vital role in the development process, previously the assumption was the more information, the better. Unfortunately this is the furthest from the truth, a simplistic user experience is extremely important. If a visitor immediately get’s lost in information, it’s a dead lead. You have to make sure a user has the best experience possible to turn those visitors into leads and customers. Navigation, landing pages, offers, calls to action, social media linking, contact capturing and much more can take your website and business to a whole new level.

I can’t stress the importance of a website that is built with SEO (search engine optimization) in constant mind. From the content to meta tags and title tags, an amazing website starts from the ground up. After it’s built to the latest Google SEO standards, an even better website is ready to tackle the ever changing SEO rules including backlinking and social bookmarking.

Lastly, shop around. Some web design companies and ad agencies charge up to 75% more than others all while producing a mediocre website. Get several quotes and look at the company’s previous projects and reviews, meet with a dedicated project manager that will understand your needs and learn about your business to ensure your expectations are exceeded.