SEO – Search Engine Optimization

What is Search Engine Optimization?

Chances are, if you are visiting our website, you already have an idea of what SEO is. SEO is the process of refining your online presence both on-site and off-site to maximize your website’s performance. Thus resulting in higher rankings and increased traffic. After all, organic website traffic has the lowest bounce rate!

What does this entail?

Well, a lot of things. Here at Red Shark, we consider SEO to be comprised of 7 main pillars:

  • Keyword Research
  • Competitive Analysis
  • On Page Optimization
  • Content Marketing
  • Link Building
  • Conversion Rate Optimization
  • Creativity!

What does this mean for you as a company?

We make every client of ours a priority. There is no one simple SEO solution that is going to work for every business. We take pride in getting to know you and your customer base to develop customized buyer personas. It is our goal to help you leverage your assets to get the most out of what you put into your digital marketing strategy.

Our process is simple:

  1. Getting to know you. What is your business all about? How do you set yourself apart from your competitors? What primary goal do you want to accomplish with us?
  2. Audit. With your indicated interest and permission, we will go through EVERYTHING. Your site, your social media accounts, your offsite brand collateral, and anything else we deem relevant to your SEO success.
  3. Implementation. Once we all agree on a strategy, we get to work! SEO is a long-term solution with a long-term ROI so success won’t happen overnight. However we keep our clients informed every step of the way so you fully understand each step of the process. We believe success is a group effort and love having our clients involved as much as they’d like to be in our processes. After all if you’re not successful than neither are we!